Sunday, July 03, 2011

...but for some projects, letterpress IS coming back

Here's the companion post for the one immediately below. In some cases, traditional methods can be used beautifully, to make a statement about an ethic, an ethos - with all of the inevitable labour pains of hand-crafted items. This video shows the process of creating the CD packaging for the wonderful Gillian Welch and Dave Rawling's new CD, The Harrow and the Harvest.Sometimes sterile digital perfection, retouched and auto-tuned to death, produces a monstrosity. Doing something the old way makes a virtue of imperfection.

> Gillian Welch website here
> Aardvark Letterpress website here
> A 5 star review of the album at The Guardian here
> for those who are suspicious of The Guardian, here's a 5 star review from The Telegraph.