One of the things advertising does is taps into the target audience's felt needs or desires - to be cleverer, cooler, healthier, more attractive etc. - which you can achieve instantly just by buying the advertiser's product or service. Here's an example of how Northern Ireland's Brooke Bond tea drinkers have "minds of their own", demonstrated by the tea brand they choose. So, if you buy the brand you can show the world that you have a mind of your own too! Click on the pic to enlarge, it's a stylised scene of Cushendun in north Antrim. The advert is from John Bull magazine, Jan 29 1955 - the magazine was first published in 1820 and closed in 1964.
Wednesday, November 24, 2010
Posted by Mark Thompson at Wednesday, November 24, 2010