Branding the Shankill

Branding is usually commissioned by intellectual middle-class people, who hire intellectual middle-class people to create brands that are targeted at intellectual middle-class people. Consequently most branding is slick, glossy, "aspirational" - and sometimes shallow and contrived.

So what happens when a branding man from an ordinary working class background who isn't ashamed to admit a love for egg and onion sandwiches gets commissioned to create the first-ever brand for a world-famous loyalist working class district such as the Shankill Road?

The outcome was launched today in a lunchtime event at the Shankill Library, and it looks something like this...

(all media enquiries should be directed to Roz Small at the Greater Shankill Partnership on 028 9050 4555)