Wally Olins is a recognised global expert on how to market a place - country, city or region. This is great stuff.
Thursday, May 10, 2012
Wally Olins on 'Place Branding'
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Born, bred and still living on the most easterly point of Northern Ireland - the Ards Peninsula - 18 miles across the sea from Scotland.
You might know me from my design career, or from the Ulster-Scots Agency (Chair, June '05 - June '09), or the amateur musical stuff (founder member of the Low Country Boys, Feb '02 - Dec '07. Now playing as a simple "brother duet" with my brother Graeme.)
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Wally Olins is a recognised global expert on how to market a place - country, city or region. This is great stuff.
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